When you visit JRC, we want to ensure that you receive the personalized attention that you deserve. For this reason, our team of experts offer a one-on-one consultation prior to the fit process. There are many steps involved in the JRC fit process and when you visit our store, we break down each step so that you fully understand our thought process. These steps include:


It Starts With the Feet

JRC uses a comprehensive foot digital analysis program to gather data related to arch type, length, and width of your feet.  We also discuss any injuries or inconsistencies that need to be taken into account (neuromas, bunions, sensitive areas, etc.)  Finally, we also need to know if you are currently using or considering the use of over-the-counter or custom orthotics.  All of this information is important and gives us the baseline of properly fitting you.

Understanding Bio-Mechanics

At JRC, footwear is classified by the degree of stability it provides. Whether it’s a motion control (high stability) shoe, a structured cushioning (moderate or mild stability) shoe, or a neutral cushioning (little or no stability) shoe, it is crucial to correctly match the degree of stability a shoe provides with the degree of stability that an individual needs. To determine which category you fall into, we use state-of-the-art video gate analysis. Watching frame-by-frame footage from our Video Gait Analysis enables us to zero in on the nuances of your individual needsl. It also allows YOU to view the footage, making it easier for you to understand why one particular category of footwear will be more appropriate for you than another.
 The Fit, Feel, and Ride

Given what was learned in the first two steps, we will bring out a few different shoes that we feel should be considered. At this point, feedback from you, our guest, is crucial (because it is here where science meets art). Consideration should be given to fit (length, width, heel stability, and toe box volume), feel (how the shoe contours to the foot), and ride (cushioning, responsiveness, weight, and transition from rearfoot to forefoot). We always recommend that our guests run or walk in each shoe in order to get a true understanding of how each shoe feels and performs while it is being used for its intended purpose. Our respective sidewalks, parking lots, and treadmills are available to you for this testing.